The Daily Pour

What market segments were identified, and what segmentation strategies were implemented by the company you purchased from?

Starbucks caters to a number of market categories, such as students, wellness-conscious customers, busy professionals, and coffee lovers. To customize goods, in-store experiences, and marketing messaging, the corporation employs behavioral segmentation (purchase patterns, brand loyalty), psychographic segmentation (lifestyle, values, wellness), and demographic segmentation (age, employment). Starbucks can offer customized experiences and sustain high brand loyalty across a wide range of customers through this technique.

What do you believe are five key points to remember when implementing segmentation strategies?

-Clearly identify who your target market is.

-Understand the category’s requirements, habits, and preferences.

-Align segmentation with the goals and values of your brand.

-Utilize insights gained from data to customize marketing campaigns.

-Keep an eye on segments and make necessary adjustments as trends shift.

 New market segment noticed recently

Health conscious parents searching for convenient, plant-based, or low-sugar beverage options for themselves and their kids are growing as a new market niche. wellness, and goods that support a conscious lifestyle are important to this demographic.

I would mix behavioral segmentation, which focuses on health and convenience, related purchasing habits, with psychographic segmentation, which targets wellness minded lives and values, to develop a segmentation strategy for this market. Promoting family, friendly and alternative options in advertisements, emphasizing healthy, customized drinks, and utilizing loyalty programs or app-based suggestions to provide a tailored, interesting experience for parents and kids are some examples of marketing strategies.

Babin, B. J., & Harris, E. G. (2022). Consumer behavior (9th ed.). Cengage Learning.

Kotler, P., & Keller, K. L. (2022). Marketing management (16th ed.). Pearson.

Statista. (2025). Starbucks – statistics & facts. https://www.statista.com/topics/2183/starbucks/

Mintel. (2024). Plant-based beverages – U.S. Retrieved from https://www.mintel.com

NielsenIQ. (2023). Health and wellness trends in consumer products. Retrieved from https://www.nielseniq.com